Hubspot
DECEMBER 13, 2022
A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Take Blockbuster, for example.
Conversica
DECEMBER 20, 2022
Do you recall that this was during the 2008 Great Recession? Cloud-based deep learning technologies like GPT will result in amazing applications (like ChatGPT). This also helps tie together Marketing, Sales, and Customer Success teams by better handling incoming leads to identify sales-ready leads to manage relationships post-purchase.
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Buzz Marketing for Technology
JUNE 27, 2008
Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. Bests, April 8, 2008 1:30 PM. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. June 2008 (12). May 2008 (17).
Buzz Marketing for Technology
JUNE 27, 2008
June 5, 2008 4:02 PM. Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. Jun 20, 2008 — Digital Media — Aus Web 2.0 Jun 19, 2008 — ITWire — Australias top Web 2.0 Jun 19, 2008 — BRW magazine — The New Web Revolution. June 2008 (12).
SnapApp
APRIL 25, 2018
Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. As consumers, we’re all becoming used to very customized purchase options. In B2C, you're driving one person to purchase. Sonja Jacob.
SnapApp
APRIL 25, 2018
Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. As consumers, we’re all becoming used to very customized purchase options. In B2C, you’re driving one person to purchase. Sonja Jacob.
Martech
FEBRUARY 25, 2022
Sending customers an email that contains product information pertinent to each customer based on their previous purchases. Portland-based Act-On considers itself the only independent and marketing-focused automation vendor in the market. Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K.
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