Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 5, 2010

Intentional? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It seems the rest of us are all over the place. sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Have to say though, when I first saw the picture, I thought you were mock shooting yourself in the head.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. That certainly was not my intention. That certainly was not my intention. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

seo.co

NOVEMBER 8, 2021

When Brian Clark started Copyblogger, his intent was simply to start a marketing blog that wasn’t like every other blog on the interent. Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

When Brian Clark started Copyblogger, his intent was simply to start a marketing blog that wasn’t like every other blog on the interent. Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 11, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It will also be nice to be near my friends (and clients) at ExactTarget and Compendium Blogware , in Indy. So, Bloomington it is. Candidly, I’m scared to death. So I'm trying to balance the sense of envy that crept in as I read your post.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It was FREAKY.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 20, 2010

[link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. We must set out with intention. We must set out with intention. We must set out with intention. We must set out with intention.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. All rights reserved.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

MAY 11, 2010

And I'm not questioning your intent so much as I'm trying to create focus. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 22, 2010

Experimenting with social media to appease your communicator or be like the “cool kids&# is bound to fail if there's no real intent or effort (or resources) behind it. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. The intentions are surely pure, but because of mixed agendas, wires get crossed. A survey of 4,875 adults (500 U.S.) It’s a constant.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Hubspot

SEPTEMBER 5, 2018

Public relations. 2008 : Brands start to realize the importance of having an online presence for their potential customers. Emotional responses to ads influence a person’s intent to buy more than the actual ad content. Advertising is a simple concept but can look like many different things. Email communications.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Convince & Convert

SEPTEMBER 20, 2010

It’s not our intent to predict the future, but to share primary research with fellow marketers…based on actual social media marketing that is happening today. It’s not our intent to predict the future, but to share primary research with fellow marketers…based on actual social media marketing that is happening today.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. A lot of good intentions but false starts, plenty of great ideas held up by weak strategy. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. A lot of good intentions but false starts, plenty of great ideas held up by weak strategy. 30 Women Shaping B2B Tech Marketing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. sahmreviews Awesome article. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Although only 7% of Americans maintain an active Twitter account (vs.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 22, 2010

Driving purchase intent through kinship. Driving purchase intent through kinship. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. [link] jaybaer Spectacular comment Judy. Thank you. It's not a unicorn, it's a horse. And you're right that ultimately it's about humanization.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 2, 2010

Kinship creates purchase intent. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. That creates a feeling of kinship. Hence, the ROI of social media.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Online Marketing Institute

DECEMBER 13, 2010

Blogs form the basis for the formation of interest graphs , which, for all intents and purposes, represent the next stage of social networking. When asked about the future, most replied with the intention of blogging more frequently. Why we blog today and why we blog tomorrow may in fact, represent maturation.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The actual reach of Twitter is actually double the user base. All rights reserved.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

There are many other ways to discover latent intent among customers… and tap into their “hidden needs&#. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. With self-starting intraprenurs doing them (a sense of responsibility & ownership). And with actionable outcomes.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120