B2B Marketing Directions

MARCH 19, 2017

The following table shows the conversion rates reported by SiriusDecisions for 2008 and 2014: What is most striking about this data is that it indicates there was essentially no improvement in conversion rates - particularly the overall lead-to-revenue conversion rate - between 2008 and 2014.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

WebMarketCentral

AUGUST 31, 2009

Response rates for email are down as inboxes fill up and your message has a harder and harder time standing out; meanwhile, the volume of physical mail has declined to the point where a well-crafted direct mail piece has a better chance of being noticed now than it has in 20 years.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Hubspot

JANUARY 10, 2011

While I was working at MarketingSherpa, we published MarketingSherpa’s Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes as a lead generation offer for the 2008 Email Marketing Summit. Mistake #9: Disregarding Your BlackBerry and Mobile Readers - The number of mobile readers has exploded since 2008.

Marketing Report 28

Marketing Report Email Marketing Ad Frequency Planning 28

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

FEBRUARY 24, 2022

Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Santa Barbara, California-based Invoca was founded in 2008. Integrations with a range of third-party martech, adtech, CRM and chat systems including Salesforce CRM, Adobe Analytics, Google Ads and HubSpot. CallTrackingMetrics. Target customers.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Hubspot

FEBRUARY 17, 2012

A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports. Open Rate - The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent. Copyright © 2008 Constant Contact, Inc.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

HTML makes an email more interesting and when used properly can generate response rates up to 35% higher than plain text. Targeting is very important for an email marketer because a targeted and relevant email campaign will yield a higher response rate and (hopefully) result in fewer unsubscribes. All rights reserved.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28