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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today.

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The best pharma event management companies in 2023

SpotMe Blog

Using creativity and technology to engage audiences in a personal, participatory, and immersive way, MCI is creating “human-centric and multichannel touchpoint solutions to engage and bring people together.”

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Building Content with Your Audience: A Strategy for Deeper Engagement

ClearVoice

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. There’s something about Legos. They never get old, and fans encompass all ages from all parts of the globe. To rally support for their builds, creators promote their creations online.

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9 call analytics platforms for marketing teams to consider

Martech

Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Infinity offers full visitor journey attribution, call recording and visitor-level call tracking for granular visibility on channel performance when a phone call is a touchpoint. Santa Barbara, California-based Invoca was founded in 2008. CallTrackingMetrics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

– Posted using Chat Catcher [link] smartysays (TouchPoint) Twitter Comment RT @abneedles: Growing body of data proves social media efficacy in #B2B marketing. – Posted using Chat Catcher [link] CommAMMO (Sean Williams) Twitter Comment One more interesting post, this from @jaybaer on the non issue of b2c vs b2b in social media.

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14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). Bring all the customer touchpoints together in a centralized system, and enable your employees to act on the information and provide the best experience to the customer.

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The Seven Needs of a Content-Centric Marketing Organization

Content Standard

That was 2008. Yet the modern marketing experience is by its very nature multichannel, consisting of a vast array of touchpoints that add up to create an overarching brand story. To summarize, marketing leaders need enterprise-wide visibility into all brand touchpoints, stat. What Your Lack of Visibility Is Really Costing You.