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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

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Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

Magazine about a coming revolution called “desktop publishing.” Over the years, Tiecas began to offer more media planning, design and production of marketing collateral, four-color and prepress services. By the late nineties, I saw the writing on the wall; print media was becoming increasingly more digital.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Try polls and surveys to gather data. There are plenty of free to inexpensive online tools around.

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. What formerly was the sole bastion of the media, is now also a company bailiwick.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. With social media, the audience is in multiple modes – participating in many threads. You’re in hunting mode, looking for tracks and setting lures.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.