Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. 2008 FOLIO Award Winners. About 43 percent of respondents say that their company has no strategy in place for incorporating social media into demand generation. 32 percent use social media as an outbound marketing channel for demand generation. Multi-Platform. Audience Development.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 9, 2009

As readership grows, the word spreads internally about the traction generated through social media tactics. There may even be instances in which direct sales and business development opportunities are identified through online channels. Many social media consultants argue the channel is for community and conversation.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Martech

FEBRUARY 24, 2022

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Target customers. Processing.Please wait.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Online Marketing Institute

JULY 31, 2012

Lead Generation. 2008 FOLIO Award Winners. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. Reader Service and Lead Generation. Audience Development. Assn/Non-Profit.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Eccolo Media 2008 B2B Technology Collateral Survey.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Engagio

OCTOBER 13, 2020

At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Oktopost

MARCH 28, 2022

Luckily, since it first launched in 2008, several Hootsuite alternatives have been developed and each one offers unique advantages. Through Hootsuite, small businesses and large enterprises alike have one dashboard from which to post, track, and maintain their online presence on various channels. Hootsuite pros. Free trial. Paid plans.

Enterprise Management 98

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 98

Engagio

OCTOBER 1, 2019

At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

JUNE 24, 2013

There are no more mass channels (consumers expect personalized conversations). Buyers are harder than ever to reach using traditional channels and media outlets. The 2008 recession permanently altered how companies think about measurement. They will quickly tune out any mass message that’s not immediately relevant to them.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

SEPTEMBER 8, 2010

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. 41% who are on Facebook), Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. based (86%) companies. 69% of U.S.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). It is Mobile on the radar?

Business 116

Business Paid Search Agency Social Media Analysis 116

Martech

FEBRUARY 25, 2022

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. ActiveCampaign.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118