Convince & Convert

APRIL 28, 2010

I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers. All rights reserved.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. That’s why your Home page may not always be the best entry point. Get the free “Step-by-Step Guide to Website (re)Design” now.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

APRIL 14, 2010

I'm trying to draw distinction between “being helpful&# and assuming the rest and “being helpful but also providing ethical bribes that push customers down the sales funnel.&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

SEPTEMBER 21, 2010

RT @mollycgaines: Social Media Monitoring Tools – How to Pick The Right One [link] (@jaybaer) [link] EOS Marketing How to pick the right social media monitoring tool – a few thought starters [link] [link] Reena Kapoor RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] SMM Advertising ?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 15, 2010

By encourage your clients to include you, they’re doing themselves a favor because the onus lifts off their shoulders to qualify the stories as they have a team to help them run them through the funnel. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Share/Rinse/Mix?/Repeat. All rights reserved.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Convince & Convert

JUNE 8, 2010

Convince & Convert [link] [link] Red Funnel Are You Ready for the Opportunity Economy? Convince & Convert [link] [link] Red Funnel Are You Ready for the Opportunity Economy? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. ~GirlPie [link] actweb.fr All rights reserved.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

APRIL 22, 2010

Roth The 5 Distinct Ways to Use Social Media (make your boss read this, especially if you ARE the boss) [link] RT @jaybaer [link] brian fidler Hey Jay, I don't think it hurts to have an umbrella term describing the commonality that most channels falling within social media share. classifieds, billboards, radio, tv, etc.)

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! sahmreviews Awesome article.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel! sahmreviews Awesome article.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

We’re willing accomplices in our own marketing funnel. The era of the hyper-relevant advertisement is upon us. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145