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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

The chart below from a research study done by Forrester illustrates this point very clearly. Privacy Policy | Site designed by AMAInteractive a div. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. of Tiecas, Inc.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Privacy Policy | Site designed by AMAInteractive a div. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. of Tiecas, Inc.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Thanks for sharing! All Rights Reserved.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

If so, Halliburton attacks the problem in a relevant COP. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. 2008 Annual Google Communications Intelligence Report. Privacy Policy |. © 1994 - 2008 CXO Media Inc.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.