Industrial Marketing Today

MAY 14, 2010

4 comments… read them below or add one } Eric Goldman May 17, 2010 at 5:16 pm Achinta; This is a great article with much relevant information in it. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Thanks for sharing! All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Onalytica B2B

MAY 16, 2018

The traditional way of influencer marketing might be a celebrity on a television commercial, but now it’s moved to social media and I think as a result it’s a great service and experience to a customer to deliver relevant value-added information of some kind. So there’s relevant information and I love that.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Adobe Experience Cloud Blog

MAY 19, 2010

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. Secondly, a major component of search engine rankings involves the number of in-links from reputable and relevant sources.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Buzz Marketing for Technology

JUNE 27, 2008

If so, Halliburton attacks the problem in a relevant COP. Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. 2008 Annual Google Communications Intelligence Report. © 1994 - 2008 CXO Media Inc. They should also evolve over time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

WebMarketCentral

JUNE 1, 2009

Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. Fixing branding problems According to Forrester principal analyst and report author Ron Rogowski , “Common Brand Action problems included poor text legibility, confusing category names, and missing or buried content.

Design 20

Design Marketing Websites Forrester B2B 20

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

WebMarketCentral

MARCH 16, 2009

Traditional advertising plays poorly on social networks; the percentage of visitors who view advertising on social networks as an "intrusion" rose nearly a third last year to almost 40%, and the share saying they "didn't mind" seeing relevant ads also increased. After all, it is social media. Your prospects are online asking questions.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Several blog posts have foolishly been written about social media “killing&# email.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. That data will help you serve relevant content based on their previous actions. This understanding will guide your content creation.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

NOVEMBER 8, 2013

Consumer budgets are drastically lower, since the 2008 financial collapse. That allows you to formulate a very calculated and strategic hypothesis and then test against that, until you can create an experience—be it online or mobile or social—that’s as relevant, seamless, easy to use and engaging as possible.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Paid Search Agency Allocation 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. The key to great content-driven demand generation is to thoughtfully and logically use stories that are relevant to our audiences. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Engagio

OCTOBER 13, 2020

To be successful, they must influence and guide their revenue team on which accounts to target and how to create relevance for each customer, not just execute campaigns. By the way, this is not just relevant for SaaS firms. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . How many pages did she view while there?

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You just first have to find your customers’ pain points.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Online Marketing Institute

OCTOBER 1, 2010

More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Engagio

OCTOBER 1, 2019

To be successful, they must influence and guide their revenue team on how to create relevance for each customer, not just execute campaigns. By the way, this is not just relevant for SaaS firms. – Forrester Consulting. In this new environment, Marketing has a new job. – Megan Heuer, VP Research, SiriusDecisons.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. It would help in filtering results that are not relevant for the local/regional clients. The value proposition the five monitoring tools you listed fail to provide is usefulness relevance. You don't define.

Social Media 155

Social Media Media Paid Content Work Management 155

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Be relevant, be concise, be compelling. The final messages must be relevant, concise and compelling. Be relevant. Know your audience and be relevant. in January 2008. " Read on to get their insights. Ardath Albee's blog Marketing Interactions.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. LinkedIn seems to be becoming way more relevant. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. D rift | Content Strategy Team Lead. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. LinkedIn seems to be becoming way more relevant. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead. Why the shift?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Relevant and optimized landing pages generate higher conversion rates, meaning you get more leads whenever someone clicks your ads or emails. Marketing Automation Market Trends 2008 (analyst report). Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research). Six Landing Pages Tools and Resources.

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. This is up from 16% in 2008. Of course not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 B2B Social Media Marketing –Is it relevant? billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

MARCH 2, 2010

A way to remain top-of-mind with your customers, in a way that’s (hopefully) relevant and engaging. And the fact that Forrester Research projects social media spend in the U.S. And, you’ll be able to send relevant messages to him accordingly. Really, what is social media from the brand perspective but email 2.0?

Business 116

Business Paid Search Agency Social Media Analysis 116

Online Marketing Institute

DECEMBER 13, 2010

By discovering, organizing, and sharing relevant and interesting content from around the Web through their social streams of choice, curators invest in the integrity of their network as well as their relationships. The traditional definition of curator is someone who is the keeper of a museum or other collection.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Which do you believe? All rights reserved.

Twitter 145

Twitter CRM Business Paid Search Agency 145