2008 Forrester PR Segmentation 
Convince & Convert
APRIL 28, 2010
In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Here’s 6 ways to find the gossips in your midst: 1.
Online Marketing Institute
AUGUST 14, 2011
Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.
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Ambal's Amusings
DECEMBER 17, 2009
Forrester Blog for Interactive Marketing Professionals. Tom Pick is an online marketing executive with KC Associates , a marketing and PR firm in Minneapolis , Minnesota , focused on b2b technology clients. in January 2008. Read on to get their insights. Recommended Resources from B2B Marketing Experts.
Convince & Convert
FEBRUARY 10, 2010
link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?) Im Jay Baer.
WebMarketCentral
MARCH 16, 2009
Not only is this segment large, but use of member communities grew at twice the rate of email last year, and three times faster than the other top online activities. Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing.
Convince & Convert
SEPTEMBER 21, 2010
Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media.
Content Standard
NOVEMBER 30, 2023
Content atomization, a term first coined in 2008, is still in its infancy. This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. Develop personas Clarify these audience segments by crafting personas highlighting pain points, goals, preferences, and challenges.
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