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The Great Reset

Biznology

The world is about to enter a great reset, one that should maybe have happened in 2008 but is happening now. We’ll look at changes in the field of entrepreneurism, such as impact investing, impact startups, how the new startup community will introduce a new kind of competition for the enterprise. – Jen McClure, Publisher. .

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Why account-based marketing is a game changer for Japan

Biznology

But in Japan, the field is wide open. This all changed with what we call the Lehmann Shock in 2008. Why did you decide to focus your new book on Account-Based Marketing (ABM)? In the US, there’s a lot of confusion about ABM. Everyone has a different definition, and there’s a lot of heated discussion about what it really means.

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Information overload: beyond better filters

Biznology

A look at Google Trends since 2008 shows that our obsession with “information overload” goes up and down throughout the years, but it’s currently almost at the same point where it was 6 years ago: Google Trends – Information Overload – From 2008 to now. We are all as good or as bad as the next person.

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6 Things the Baseball Playoffs Can Teach You About Online Marketing

Biznology

But whether it’s a bad bounce on the playing field or a bad economy limiting your options, sometimes some things are beyond your control. I know plenty of businesses who were doing everything right just before the economy cratered in 2008. Well, a lot more than we’d all like to admit. Except, here’s the thing.

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You’ve probably over-farmed your donors’ land

Biznology

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. Letting lists rest is not optional, it is essential.

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Persistence is fertile

Biznology

So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy.

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FIFA World Cup: Social Media Roundup

Biznology

With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Image via Wikipedia.