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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Make sure you’re not paying for irrelevant keywords. this year as well.

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: March 3, 2008. 3) eMarketing Association Network. This community, managed by the eMarketing Association, is intended for anyone who''s interested in marketing, as it focuses on topics related to social media, search, email, mobile, and general inbound marketing. Created: February 2, 2008. Created: August 6, 2008.

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Eyeing Prices as Search Keeps Growing by eMarketer This article summarizes a recent SEMPO study detailing "multiple reasons for SEM spending growth, including advertiser demand, rising keyword and pay-per-click campaign costs, small-to-midsized business SEM use and increased behavioral and demographic targeting."

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Are you confusing the search engine robots because your keywords aren’t clear and obvious? in January 2008. Ardath Albee's Tip. Marketers Gain Visibility. Or is the design of your site too difficult to read? And, are you boring your readers?).

ROI 100
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

by eMarketer. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer. Search Marketers Tap Social to Boost SEO by eMarketer. ** 5 Stars. Yes—sort of.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Google Longtail Keywords Infographic by SEO Book. The Growth of Social Media: An Infographic by Search Engine Journal.