Convince & Convert

SEPTEMBER 14, 2010

We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels. To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. At the end of the day however, does it matter?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. The most efficient way to do this today is online. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# First blush, I'd want to differentiate between marketing to this influencers and communicating with them.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

The downside is that this signals the C-suite and senior management don’t take Social Media seriously, and that can lead to some issues later on. The downside is that this signals the C-suite and senior management don’t take Social Media seriously, and that can lead to some issues later on. Thanks much for the comment.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. That’s why I write so many posts about content creation and efficiencies, like Building a Social Content Ladder. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Biznology

OCTOBER 25, 2011

You used to blame the economy for decreased giving but you’re starting to believe it has more to do with the fertility of the donor list than it does with the economic collapse of 2008–or a lot less than you’ve been led to believe. None of this was even remotely possible before the efficiencies of the Internet.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Online Marketing Institute

JANUARY 4, 2011

Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Reusing the work you’ve already done to create something new is not only efficient, but the second iteration will likely be even better. Here’s a quick example. Sample image from 2009 blogger quotes project 7.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

JUNE 30, 2010

link] miketempleton This is more evidence that email isn't dead, and that email + social media integration can lead to great benefits. The main reason being is I want to ensure my customers' emails are addressed quickly and efficiently. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

MARCH 2, 2010

Having a single platform (the combined ExactTarget/CoTweet) will enable those groups to work together, creating operational efficiencies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It is Mobile on the radar? link] caitlinmc RT @jaybaer Wow! All rights reserved.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Online Marketing Institute

DECEMBER 13, 2010

The evolution of social graphs into interest graphs sets the stage for a more efficient and connected network that combines context and attention, linking one another to the people and information they seek. Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Convince & Convert

SEPTEMBER 20, 2010

link] jaybaer From an efficiency of effort standpoint Janet, you're right. Usually once a week I will see something on twitter that gets into an article I write or leads me to a new resource or piece of research I can include in my next proposal. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Twitter 145

Twitter CRM Business Paid Search Agency 145