InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. I recently joined InsightSquared in Q4 2020 after 4 years of consulting independently for small and medium sized businesses; I focused mainly on operational efficiency and maximizing profit. .

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. Use the scarcity principle wisely; it can motivate action but also lead to hasty decisions.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

Contently

AUGUST 11, 2022

How content marketing leads to meaningful ROI. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Paid ads and content marketing have inverse reputations.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

markempa

DECEMBER 16, 2008

started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? Use your 140 character wisely.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

B2B Marketing Directions

MARCH 19, 2017

All of these innovations have promised to improve marketing effectiveness and efficiency, and numerous research studies purport to show that they are delivering a wide range of benefits. One indicator of B2B marketing and sales productivity is the efficiency of the demand generation process.

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

Bannerflow

FEBRUARY 11, 2019

Efficiency is fuelling change . Greater efficiency is a top 5 reason for brands moving their marketing in-house. . In fact, efficiency is the ‘it’ word of ad tech. All providers promise streamlined workflows, efficient processes, and enhanced productivity – something that not all agencies can deliver. .

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. Lead prioritization: Sales reps spend much of their time manually qualifying leads. In fact, inaccurate data wastes 27.3%

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. This overload made it difficult for teams to identify relevant insights or prioritize tasks effectively, leading to inefficiencies in decision-making processes. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

ClickZ

OCTOBER 16, 2020

Personalized email marketing is more efficient and effective. Not only does Liveclicker help make emails more personalized, engaging, and rewarding, but it makes it easy for our customers to add personalization to their campaigns in ways that reduce costs and improve efficiencies. He can be found on Twitter @abiishek. .

ROI 53

ROI Personalization Advertising Agencies Enterprise Management 53

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. There’s is no question that marketing departments do become a lot more efficient by automating many of these marketing tasks.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? This pulls together previously fragmented communication channels together, which means better coverage for your leads and customers. Most Marketers only really achieve lead capture and lead routing. When the chatbot actually dies…. is dead, for sure.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Varicent

MARCH 8, 2018

As a business, we’ve got to a place where our industry-leading scale and resiliency means we’ll deliver your critical content with consistency, quality, and security across every device, every time. The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology. Who is our target market?

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

Directive Agency

JUNE 18, 2020

Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. You must track these metrics because they give you a sense of the quality of inbound leads you’re receiving. The “request a demo” form completion auto-MQLs at a rate of 80%, and you generate 1000 leads a month.

Lead Ranking 59

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 59

The Lead Agency

AUGUST 6, 2018

Email marketing is also one of the most cost-effective and efficient ways to deliver campaign messaging. Below we have highlighted six strategies we employ at The Lead Agency to make sure we get the most out of our email marketing campaigns. It is estimated by Experian that ‘for every $1 spent, $44.25

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. We at Outgrow have compiled a list of our favorite 9 affiliate marketers and their journey in the market. He re-joined STM Forum.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. Leading the way in eCommerce, Magento is one of the most popular platforms available in the world. These tools empower the user to find out virtually anything they need to know to better serve their customers and market their product more efficiently. The company Varien Inc. What is Magento?

Communities 78

Communities CMS Development Industry CMS Enterprise Management 78

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Bluetext

FEBRUARY 14, 2024

Pallas Advisors / Pallas Ventures / Pallas Foundation: Richard Spencer , former secretary of the Navy (2019) Snowpoint Ventures : Doug Philippone , former Army Ranger (2008) J2 Ventures : Patricia D. Army (2023). Horoho ,former Army surgeon general Insight Partners : Nick Sinai , former White House deputy chief technology officer (2014).

Enterprise Management 37

Enterprise Management Work Management Marketing Management Startups 37

Seismic

APRIL 5, 2019

I was able to leverage my previous experience in lobbying for banking clients during the 2008 financial crisis and land in the consulting Associate program at one of the Big 4 (Deloitte, EY, KPMG, PwC). I had interned at a few “think tanks” and lobbying firms when I was attending college in D.C.,

Consulting 45

Consulting Work Management Marketing Proposals Marketing Management 45

Seismic

NOVEMBER 27, 2018

I was able to leverage my previous experience in lobbying for banking clients during the 2008 financial crisis and land in the consulting Associate program at one of the Big 4 (Deloitte, EY, KPMG, PwC). I had interned at a few “think tanks” and lobbying firms when I was attending college in D.C.,

Consulting 40

Consulting Work Management Marketing Proposals Marketing Management 40

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Conversica

MAY 6, 2020

Businesses from a range of industries will benefit from an array of Intelligent Virtual Assistants that use sophisticated artificial intelligence (AI) to augment Marketing, Sales, Customer Success, and Finance teams in large organizations to accelerate revenue across the customer lifecycle while improving operational efficiency.

Marketing AI 52

Marketing AI Lead Ranking Lead Scoring Salesforce.com 52

Buzz Marketing for Technology

JULY 10, 2008

July-August 2008. > First, Make It Safe Execution-as-Learning: Four Steps Exhibits And Sidebars: Execution-as-Efficiency vs. Execution-as-Learning Does Psychological Safety Hinder Performance? From a distance, execution-as-learning looks a lot like execution-as-efficiency. HBR Subscriber Alert. ADVERTISEMENT.

Work Management 100

Work Management Copyright Customer Satisfaction Efficiency 100

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. Leading the way in eCommerce, Magento is one of the most popular platforms available in the world. These tools empower the user to find out virtually anything they need to know to better serve their customers and market their product more efficiently. The company Varien Inc. What is Magento?

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

ATAK Interactive

OCTOBER 23, 2019

first published Magento in 2008. Leading the way in eCommerce, Magento is one of the most popular platforms available in the world. These tools empower the user to find out virtually anything they need to know to better serve their customers and market their product more efficiently. The company Varien Inc. What is Magento?

Communities 60

Communities CMS Development Industry CMS Enterprise Management 60

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. Social media activities in a crisis are usually broken down into three main services – customer service, crisis communications, and ongoing activities like lead generation. Lead generation and ongoing activities.

Social Media 77

Social Media Planning Media Business 77

ClearVoice

OCTOBER 19, 2020

Getting “more leads, more leads, more leads” is an itch that’s become much more difficult to scratch. We have exclusively been teamlancers at Convince & Convert since the day we started in July of 2008. What about creating post-purchase content to keep the very customers we worked so hard to attract and win?

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Buzz Marketing for Technology

JUNE 27, 2008

Getting the information you need more efficiently is well worth the cost of a subscription. In all the hype over Internet, intranets, groupware and push technology, many seem to have forgotten that often the most effective and efficient way of finding information is through people. June 5, 2008 4:02 PM. Thanks very much!

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Content Marketing Institute

DECEMBER 5, 2017

For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. And the new customer acquisition rate increased by 22.5%

Class 102

Class Digital Asset Management Education Webinar Metrics 102

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Particularly for large, complex campaigns, automation software can improve efficiency and reduce total costs.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Anyword

FEBRUARY 11, 2020

At the time Variety was still very focused on print, so in 2008 I left and went to PointRoll to be the Head of Sales for their Western region. Targeted buys with Facebook are very effective and extremely efficient in terms of cost and reach. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Valasys

FEBRUARY 20, 2023

Top 10 social media tools to try in 2023 Hootsuite Starting the list with the most talked about social media tool in the market, Hootsuite has been around since 2008. Pros Easy to use Efficient scheduling and posting Accurate metrics for analysis Cons Lacks in-depth social media tracking G2 rating: 4.1 They also offer a 30-day trial.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” “We The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

B2B Marketing Zone Posts

DECEMBER 7, 2009

B2B Lead Management Market Heats Up , July 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Jesubi Doubles Sales Prospecting Efficiency , July 21, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. Kerry explains this concept very well with a realistic example. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

accelerate agency

JULY 13, 2021

Services such as Amazon S3 launched in 2006, and 2008’s Google App Engine opened the door to PaaS (Platform as a Service) and to the idea of changing the relationship between developers/software companies and consumers. . It enhances your internal communications and understanding, leading to improved collaboration and operations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52