article thumbnail

The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. It’s pulled out.

article thumbnail

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

In fact, B2B buyers report that, compared to other sources of information, these interactions are the most influential in their decision making process: The source considered the least influential is social media. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Don’t believe the hype.

article thumbnail

Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

If you are listening live on the Funnel Media Radio Network, thank you, as always, for making this part of your work from home work day, or working and listening from wherever you are. Listen in now or read the full transcript below: Matt: Welcome everyone to another edition of Sales Pipeline Radio. Very happy to have you all here.

article thumbnail

Toward a New Knowledge Society

Buzz Marketing for Technology

Decentralized Disaggregated Distributed Disintermediated Dis-Integrated Dynamic Desegregated Democratic [link] Slide 47: Democratic = The Semantic Condition Reliable networks supportâ?¦ © 2008 SlideShare Inc. Knowledge management? the ideaâ?¦ tacit knowledge â?¦ Cerf Slide 46: Effective networks areâ?¦ Autonomy â?¢ Diversity â?¢

Web 2.0 100
article thumbnail

Tech 2020: How Technology Has Revolutionized Campaigning

Walker Sands

Back in 2008, the Obama campaign kicked off the technology revolution for presidential campaigning by finding their audience with targeted outreach. Digital media is one of the most powerful tools in a campaign’s toolbox now. Targeted Campaigns.