Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Customer Experience Matrix

MARCH 22, 2010

Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”. In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

AUGUST 5, 2010

Please pick 2 white papers that you consider outstanding - 1 example of a white paper addressed to a Technical Decision Maker and 1 example of a white paper addressed to a Business Decision Maker." As an example, enclosed are two white papers from the same enterprise organization, Microsoft. " Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

SEPTEMBER 17, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Then use a pertinent, real-world example to help your audience quickly grasp your solution's impact.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

DECEMBER 17, 2009

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry). in January 2008.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. So in the next year, we’re going to see a higher volume of enterprise organizations leveraging people’s social influence, with a more sophisticated management process in place, and with a higher price tag for results.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. So in the next year, we’re going to see a higher volume of enterprise organizations leveraging people’s social influence, with a more sophisticated management process in place, and with a higher price tag for results.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. We are a good example of a media outsider coming in with some fresh thought and making a splash.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Buzz Marketing for Technology

JUNE 27, 2008

Written by Sarah Perez / May 21, 2008 7:00 AM. / One of the interesting things they did in this lesson was to learn about tagging and how other peoples opinion can shape our perception of both individuals and brands. You can find numerous examples of this on the net, like the What is Fair Use? and tagged with.

Social Media 100

Social Media Class Web 2.0 Media 100

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Share a generic example of what can be. Continue with relevant customer or market examples.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. By way of example, here’s a search for “Snapple&# on MySpace and Facebook. The simplicity is definitely a key differentiator. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. An example I like is from Kinetic Data. in January 2008. How to get it.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

APRIL 5, 2012

Old Spice was held up by people like Ad Age, as the greatest example of a social media success. It was in about 2008, the first part of 2008. Not just the PGA Tour, because we have a hard enough time sometimes getting people to differentiate PGA Tour from PGA of America. Jay : Exactly. So well said.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Webbiquity

JANUARY 4, 2022

Bloggers, publishers, and ecommerce site owners constantly leave money on the table, and site visitors in the dark, about elements in their photographs because there’s no easy way to tag multiple items with multiple different links. Differentiating professional services is hard. Take an IT services business for example.

Enterprise Management 336

Enterprise Management Work Management Marketing Management Marketing Automation Services 336

Metadata

APRIL 22, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. Mickey Alon: And I can give you an example. To me, it’s good news because now it’s your time to go and execute on differentiation. Another example is in tag management, right.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. Mickey Alon: And I can give you an example. To me, it’s good news because now it’s your time to go and execute on differentiation. Another example is in tag management, right.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

Mickey Alon: During the recession in 2008, it actually kicked me to take a more business type of position which was very, very interesting. Mickey Alon: And I can give you an example. To me, it’s good news because now it’s your time to go and execute on differentiation. Another example is in tag management, right.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Convince & Convert

SEPTEMBER 20, 2010

This can be a greater differentiator than all others. Yet… (Danny Brown) Tagged as: critical thinking , Guest Posts , judgment , noemi pollack , PR , public relations , rfps Did you enjoy this blog post? But in my many years as a PR professional, I have noted that there is one critical component that is largely overlooked.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116