Sprout Social

FEBRUARY 16, 2023

For example, suppose you’re lacking the tools or support needed to act on a social media crisis communication plan. How active are your competitor’s mentions, tags and comments? She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. How often are they replying?

Social Media 112

Social Media Work Management Marketing Management Social Marketing 112

Customer Experience Matrix

NOVEMBER 21, 2014

Sailthru is a good example. In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. Sailthru gathers most of its data from its own tags placed within emails, Web pages, and mobile apps. Perhaps I shouldn''t complain. customer profiles. data sources.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. Take Ripple , a blockchain for global payments, for example. Cryptocurrency is a hugely popular tag on Medium. Throughout the 1990s, there had been past attempts at creating a digital cash system, but none took off.

Social Media 73

Social Media Media Branding Brand Identity 73

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 The duck has 165,000 facebook fans in the US. For example, don’t let your brand mascot share the spotlight with other characters. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. The first Aflac duck debuted in 2000.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121