2008 Demand Generation Agencies Lead Nurturing Lead Scoring 
The Point
JANUARY 19, 2021
Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I predict we’ll start seeing more credit ratings and payment scores appended to B2B marketing data.
Rev
OCTOBER 13, 2018
I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. In the book, David covered five areas of demand generation and lead management: Buyer personas. The demand funnel. Lead scoring. Lead nurturing.
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Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.
Hubspot
APRIL 8, 2013
But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. And, luckily for you, we asked a half dozen of the top execs at some of these game-changing agencies to tell us how they did it. We’ve seen it done time and again.
B2B Marketing Zone Posts
DECEMBER 7, 2009
B2B Lead Management Market Heats Up , July 31, 2009. 10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. 7 prospecting rules that produce leads , September 10, 2009.
Industrial Marketing Today
JULY 9, 2010
Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.
Buzz Marketing for Technology
FEBRUARY 27, 2009
and a general tendency to speak in 140 character phrases! So also effective at 5pm today, I will be leaving BearingPoint after 5 1/2 years and entering Avaya as their Global Managing Director of Services Marketing. But I must say my time at BearingPoint was filled with interactions with some of the most amazingly intelligent people.
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