Remove 2008 Remove Customer Surveys Remove Statistics Remove Word of Mouth
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Note that the survey population was 12 and up, including a representative portion of seniors). RT @jaybaer: 7 surprising statistics about Twitter in America.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Have them document EVERY question they receive. When you find a pattern, create content to address it. Ask your customers directly.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or, you could survey Web site visitors, gathering data in real-time. You can use a few methods to determine which questions to answer.

FAQ 139
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The statistical similarity shocks me. In fact, social media can be MORE transformative for a B2B company than a B2C company. Up 50% over last year.