Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media. The statistical similarity shocks me. Chris @ckochster.-=

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MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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MAY 26, 2010

The one that hit home for me personally was: “Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it.&# August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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JUNE 11, 2010

About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. About Damn Time Great idea to do the survey, makes it easier to see early on that people are feeling it for the water theme suzyoge 1. Time for Real Time or 2. Time for Real Time or 2.

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Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? I’m rarely spammed on Facebook, except with friends’ Farmville updates and surveys.

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FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) Less that 5K participants, all college educated, high income, and getting news from 3 media sources a day. Surveys need to be duplicated to show a trend.

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Convince & Convert

SEPTEMBER 21, 2010

eduGuru Links of the Week for November 14th, 2008 |.eduGuru The 6 Dangerous Fallacies of Social Media – You may have heard of social media. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. There’s been a bit of news about it recently. .&#

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Convince & Convert

APRIL 14, 2010

Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. That’s what you should be doing. All rights reserved.

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Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Market research is as important to most companies as the payroll department.

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SEPTEMBER 20, 2010

These are some great numbers, and by great I mean they actually tell a story, I'm sick of statistics for statistics sake. It would be interesting to see the results of the survey if they were to conduct it a year from now; More B2B companies may be using Twitter and there will be more best practices from which to learn.

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