Convince & Convert

JUNE 24, 2010

My credentials: over 20 years in Corporate America, including doing marketing for a metals company (try doing that gig at McCormick Place, I dare you), McDonnell Douglas ISG, and working in the marketing department at Motorola Corporate's Global Software Division. Relationships. All rights reserved.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Also, although manual, you could pay attention to with what software your fans are posting to your Facebook fan page. Fifty percent! Mobile device usage indicates potential influencer status.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 26, 2010

Lots more thinking around content strategy now, rather than content management software. Lots more thinking around content strategy now, rather than content management software. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] jaybaer It will. Just like websites. All rights reserved.

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Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Thus, public relations and even customer service folks are probably best able to make it work, with tactical and vehicle assistance from the Web folks. Thanks much for the comment.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 22, 2010

A B2B software company, or Skittles? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence? All rights reserved.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Tom agrees, and included that concept in the Executive Summary. All rights reserved.

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Social Media Media Stats Statistics 159

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 1, 2010

What you’re describing is effectively “iterative delivery&# in the software development world vs. the “big bang&# model. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Matt Ridings – Techguerilla If I can be a complete geek for a second. All rights reserved.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend. You can manage the entire campaign from a national level and then assign mentions based on location and other factors to individuals on a local level. link] Katie Van Domelen Thank you!

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

SEPTEMBER 15, 2010

link] Antonia Harler Jay, I have actually just finished my thesis on Twitter for CRM. Stories, stories, stories… and TALK to your customers [link] Business Social Software Love the infographic! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

APRIL 8, 2010

link] Matt Ridings Why there isn't an EMR software vendor out there developing an iPad interface yet is beyond me. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? Does the iPad connect to it? link] Ally E.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. A new research study of 1,400 U.S. You certainly covered some great reasons to that point. twitter????twitter??????????Is

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

SEPTEMBER 2, 2010

A love for software and hardware and figuring out how new stuff can change behavior is a handy attribute in the social media business. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? Hence, the ROI of social media. All rights reserved.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. This nifty piece of software allows you to specify page title, description, and keywords for each post.

Social Media 40

Social Media Paid Content Tools Media 40

Martech

FEBRUARY 25, 2022

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Budgeting and planning leverage marketing, CRM and finance systems to measure, track and optimize marketing performance. Act-On Software. Artificial intelligence is used throughout the Acoustic Marketing Cloud.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Convince & Convert

APRIL 7, 2010

Easy to semi-automate with software, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I don't think the time issue is hugely important here. It's not more difficult (actually less, because it's a smaller audience) than listening on Twitter. All rights reserved.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

JUNE 16, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It's a new way to use social media from a sales standpoint that is being overlooked. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow. All rights reserved.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. I’ll write about that soon.

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Social Media Media Paid Content Conference 126