2008 Cost Demand Generation Agencies Web 2.0 
Customer Experience Matrix
MARCH 22, 2010
Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008.
Industrial Marketing Today
NOVEMBER 16, 2009
Just fill in your primary email address below, hit the “Send” button -- and you can claim it right away at no cost at all!” “Get Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Get our free report!
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Industrial Marketing Today
SEPTEMBER 3, 2010
How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics.
Industrial Marketing Today
OCTOBER 2, 2010
However, there’s no denying the low cost of email marketing. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.
Industrial Marketing Today
JANUARY 26, 2010
This trend towards lower-cost content marketing is likely to continue well into 2010. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. It may be time to invest in your online presence. All Rights Reserved.
Industrial Marketing Today
JUNE 8, 2010
You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.
Industrial Marketing Today
SEPTEMBER 27, 2010
Digital marketing, social media and the constant pressure to cut costs have radically changed this traditional industrial sales model. I service industrial companies, as you do. I had a conference call this morning explaining how the new functions ‘could’ be used by our newest mfg agency client.
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