Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Event Generated Marketing Qualified Leads (MQLs) vs. Sales Qualified Leads (SQLs). Companies obviously have to prepare. Conserve it to ride out the storm, or.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

NetLine

JULY 13, 2020

Within a few weeks of the pandemic, both the Software & Information Industry Association (SIIA) and the Professional Convention Management Association (PCMA) wrote letters to Treasury Secretary Steven Mnuchin and both houses of Congress, asking that stimulus benefits be extended to the events sector. When COVID-19 hit the U.S.,

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

Hubspot

SEPTEMBER 10, 2015

Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. Otherwise, they’ll flock to the information that they’re coming across in their Facebook, LinkedIn, and Twitter feeds. With subtle optimizations, you can turn more casual visitors into loyal buyers.

Cost Per Thousand 28

Cost Per Thousand Cost per Acquisition Cost per Lead Cost Per Click 28

Hubspot

AUGUST 26, 2014

” Upworthy had a similar depressing scientific analysis of shares vs. reads: Jakob Nielsen, the venerable godfather of internet research, told us way back in 2008 that most users read about 20% of the words on a page. As a writer, I’ve held back some important information until this critical point.

CPL 28

CPL Cost per Lead SIC Correlation 28

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. . Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

D rift | Content Strategy Team Lead. Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Today, she’s the Content Strategy Team Lead at Drift. 30 Women Shaping B2B Tech Marketing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91