article thumbnail

Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. A 2018 study conducted by the Integrated Marketing Association shows that the typical cost per lead (CPL) of a marketing event lead ranges from $180 to $1,442 per lead.

article thumbnail

How Publishers Can Drive Revenue Through Virtual Events

NetLine

Within a few weeks of the pandemic, both the Software & Information Industry Association (SIIA) and the Professional Convention Management Association (PCMA) wrote letters to Treasury Secretary Steven Mnuchin and both houses of Congress, asking that stimulus benefits be extended to the events sector. When COVID-19 hit the U.S.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Media and Mobile: What the Future Holds

Hubspot

Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. Otherwise, they’ll flock to the information that they’re coming across in their Facebook, LinkedIn, and Twitter feeds. With subtle optimizations, you can turn more casual visitors into loyal buyers.

article thumbnail

How to Get People to Read Your Entire Blog Post

Hubspot

” Upworthy had a similar depressing scientific analysis of shares vs. reads: Jakob Nielsen, the venerable godfather of internet research, told us way back in 2008 that most users read about 20% of the words on a page. As a writer, I’ve held back some important information until this critical point.

CPL 28
article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. We basically take our user base, ask them a bunch of questions, and then use that data to inform our B2B audience. . . Sonja Jacob. Kristin Hillery.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. We basically take our user base, ask them a bunch of questions, and then use that data to inform our B2B audience. 30 Women Shaping B2B Tech Marketing.