Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong
Contently
AUGUST 11, 2022
Companies need to keep growing to succeed, and content is one of the most effective ways to do that. If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks. But remember, you can’t necessarily tie that click-through rate to sales. Let’s say you have $500.
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