Remove 2008 Remove Conversion Rate Remove Forrester Remove Organization
article thumbnail

What’s Worth More?

ANNUITAS

The discussion has been focusing on the approach organizations should take in implementing marketing automation. Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”. Where should the focus be in an organization? Aberdeen, 2009.

article thumbnail

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Digital B2B marketing allows marketers the visibility they need to transform the value of marketing for your organization by directly impacting sales—and to prove it. Bounce rate should be analyzed daily. in January 2008. Rebel Brown's blog Phoenix Rising.

ROI 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . .

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. Sonja Jacob.

article thumbnail

64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

Relevant and optimized landing pages generate higher conversion rates, meaning you get more leads whenever someone clicks your ads or emails. Marketing Automation Market Trends 2008 (analyst report). Marketing's World of Hurt: How Marketing Automation Mistakes Prevent Organizations from Measuring Up (analyst report).

article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. At its current rate, Twitter will process almost 10 billion tweets in 2010. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. Twitter has the fifth oldest. billion by 2014.

article thumbnail

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

This is up from 16% in 2008. Lead to Revenue Management with Andre Pino of Forrester Research - Modern B2B Marketing , November 10, 2010 I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap.