Industrial Marketing Today

JULY 23, 2010

Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Google isn't going to be enough forever.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison. That said there are some options.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). You'd be lucky to find anything about Mr. Fux online even with a google search.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 15, 2010

Previously, content about Kodak products would have been created by the media. Comparisons with other products in the category. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Photography magazines. Gizmodo and other tech blogs. Because content is the most efficient form of marketing available.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. great read.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116