Industrial Marketing Today
MAY 26, 2010
The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Get the free “Step-by-Step Guide to Website (re)Design” now. Copyright © 2010 Tiecas, Inc. All Rights Reserved.
Industrial Marketing Today
SEPTEMBER 3, 2010
The content mapping discussed here is based on the four stages of the industrial buying cycle identified as Needs Awareness, Research, Consideration & Comparison and Procurement (See my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ). Get the free “Step-by-Step Guide to Website (re)Design” now. of Tiecas, Inc.
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Industrial Marketing Today
JULY 23, 2010
Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. Is SEO a DiY (do-it-yourself) job? All Rights Reserved.
Convince & Convert
SEPTEMBER 22, 2010
link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.
Convince & Convert
JUNE 24, 2010
Interesting read and comparison. Interesting read and comparison. What social media marketers can learn from infomercials (besides, of course, how to cook an egg or dehydrate food) [link] [link] cegeland Excellent post by @jaybaer on 3 ways informercials can inspire your social media: [link] [link] Vincent Veenstra Nice post.
Convince & Convert
SEPTEMBER 21, 2010
based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison.
Convince & Convert
SEPTEMBER 21, 2010
Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. But, I’m not sure that’s a good comparison.
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