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How to Use Video Content to Generate Leads and Drive Sales

Contently

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Product comparisons & reviews. How does video impact this relationship?

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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. Most business-oriented white papers are both marketing and educational documents, and the size are much shorter with the level of detail is presented at a much higher level. Scribd for reference and distribution of white papers.

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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. People do still have integration challenges, but those challenges pale in comparison to the challenges the companies tend to end up with.

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Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains

Hubspot

In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. In comparison, this represents approximately 13.5% Brands who own a Brand TLD will educate audiences to trust websites using their Brand TLD. ICANN is the governing body that sets rules for the internet. channel.brand”.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. link] Chris Johnson Another nice post, J.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Eccolo Media 2008 B2B Technology Collateral Survey. A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Ardath Albee. Ardath Albee's Bio.

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How the new tax bill exacerbates millennials’ frustration with “brand capitalism”

Biznology

Millennials don’t think so, especially after the 2008 recession. would rather live in a socialist country, while 42% prefer to live under capitalism (in comparison, 59% of all Americans want to live under capitalism and only 34% prefer to live in socialist country). • The 2008 recession exacerbated this view.