Remove 2008 Remove Comparison Remove Differentiation Remove Education
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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. In comparison, the Microsoft business white paper is only 8 pages (of content), which is considered at the top end of most papers.

Paper 100
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.

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Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains

Hubspot

In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. In comparison, this represents approximately 13.5% Brands who own a Brand TLD will educate audiences to trust websites using their Brand TLD. Develop a plan to differentiate and lead in your market.

Domain 28
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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

June 27, 2008. News, Views and Careers for All of Higher Education. ” An instructor “winds up learning so much that it’s an enormous benefit to them, and moreover, it reminds them of why they wanted to be in higher education in the first place, because it’s all about this process, and it’s exciting.”

Education 100
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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Eccolo Media 2008 B2B Technology Collateral Survey. A prospect sitting squarely in status quo is not likely to be scouring the Internet for comparison reviews of a solution. Each content resource you develop should be aimed at educating both them and you. Eccolo Media 2008 B2B Technology Collateral Survey. Ardath Albee.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust.