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Technology PR Sessions at 2008 PRSA Conference

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Sales Materials. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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How Marketers Can Help Salespeople Succeed with Large Companies

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Sales Materials. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. Case Studies. Content Marketing.

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Conference Focuses on Making the Most of Customer References

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Sales Materials. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. November 11, 2008 in Case Studies | Permalink.

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Technical Writer or Technical Copywriter? What's the Difference?

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Sales Materials. « Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Case Studies. Content Marketing.

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When the Draft has "Problems"

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Sales Materials. Appeal to a higher power: The person's manager or a company executive.   October 28, 2008 in Sales Materials , Working with Writers | Permalink. Janice King is an award-winning freelance technical copywriter for global technology companies. Case Studies. Content Marketing. Social Media.