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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities.

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Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

Blogging is important because, up until 2008, more people still used offline (e.g. printed phone books and newspaper classifieds) media for the majority of commercial searches. Online tipped over the 50% point in late 2008 and has grown every year since.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Levels of Authentication - A way of establishing a sender's identity, and ensure the sender is allowed to send from a given domain. Over 90% of email sent is classified as spam. SPF - Short for 'Sender Policy Framework', it's a DNS record that says on whose behalf an IP or domain sends email. All rights reserved.

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B2B Marketing ROI

Online Marketing Institute

ISPs and corporate filters use some or all of the four major authentication frameworks to help classify email. Even better is setting up your form to ping the domain in real-time and ensure that it has an actual mail exchange record. Most email clients will allow you to check your incoming emails to see if they are authenticated.

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6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / March 4, 2008 8:06 PM. / Whats Next on the Web: a ReadWriteWeb Toolkit for 2008. Posted by: Four20 | March 4, 2008 8:41 PM. Posted by: rss123 | March 4, 2008 9:45 PM. Posted by: Aaron Mentele | March 4, 2008 10:32 PM. Posted by: benkepes | March 4, 2008 10:46 PM. RWW Daily by Email.

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