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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. February 6, 2008. If you are a registered Forrester client, please log in. Purchase research and Webcasts securely online. Original air date: Thursday, June 05, 2008. About Forrester.

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

There is a lot of buzz around machine learning and artificial intelligence. This type of automation is the early stages of programmatic marketing – the algorithmic purchase and sale of advertising space in real time. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.