The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Posted by Tom Pisello at 1:36 PM Email This BlogThis! They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?) All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Thanks for sharing this stuff Jay.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St.

Social Media 125

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Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Great list, looks a lot like the discovery we do prior to content planning.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 155

Social Media Media Paid Content Work Management 155

Buzz Marketing for Technology

NOVEMBER 8, 2013

Consumer budgets are drastically lower, since the 2008 financial collapse. It’s Time For CMOs To Tap Into The Power Of Personalization According to Forrester Research, U.S. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. We see this a lot among brands. e-commerce sales are expected to.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Paid Search Agency Allocation 100

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Read Forresters advice for deploying an enterprise mobile solution. © 1994 - 2008 CXO Media Inc.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 28, 2008

billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester. Copyright 2008 Dow Jones & Company, Inc. billion text messages were sent in the U.S. last December, the latest figures available, compared with 2.1 Revenue from text messaging is projected to grow to $4.3 billion in 2006 from $2.5

Copyright 100

Copyright Ad Exchange Forrester Bundling 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Lead Scoring Best Practices (Buzz Marketing for Technology podcast). Marketing Automation Market Trends 2008 (analyst report). Sales is from Mars, Marketing is from Venus (Buzz Marketing for Technology podcast). Sales is from Mars, Marketing is from Venus — The Sales Perspective (Buzz Marketing for Technology podcast).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Infographic: Social Media ROI Statistics by Digital Buzz. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. The Growth of Social Media: An Infographic by Search Engine Journal.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

This is up from 16% in 2008. Lead to Revenue Management with Andre Pino of Forrester Research - Modern B2B Marketing , November 10, 2010 I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. This information was helpful for someone who has not used social media.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 Post on Google Buzz. Twitter has the fifth oldest. billion by 2014.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. Creating Engagement in B2B Marketing by Buzz Marketing for Technology. Facebook Statistics. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. This information was helpful for someone who has not used social media.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Business 116

Business Paid Search Agency Social Media Analysis 116

The ROI Guy

SEPTEMBER 10, 2010

This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Which do you believe? All rights reserved.

Twitter 145

Twitter CRM Business Paid Search Agency 145