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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects.

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3 Ways to Make the Most of Your Marketo Summit Experience

Kapost

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

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Applying Sales & Marketing Startup Experience to Enterprise

Varicent

Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business. Tell me about Akamai and then a little bit about your role with the company ….

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3 Ways SEO and Rankings are Changing in 2018

Adobe Experience Cloud Blog

You know how that can help your business generate passive traffic, leads, and conversions. With the rapid adoption of products like the Amazon Echo and Google Home, voice searches have increased by 35 times since 2008. But you probably already know all of that. Every day, 40% of adults perform at least one voice search.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. This allows only 1,000 search results, which is far too few for any real business purpose.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). Measure what counts for your site, your business, your objectives. But I have a secret: I get a kick out of traffic stats. Rebel Brown's blog Phoenix Rising.

ROI 100
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5 Ways B2B Blogs Can Fast-Track Marketing Efforts

Adobe Experience Cloud Blog

In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy. As part of the lead nurturing process, B2B organizations have to prove to prospects that they truly understand their unique business challenges.