Contently

JANUARY 22, 2021

Ever since Marcario took over as Patagonia’s CEO in 2008 and made a huge bet on sustainable manufacturing and design, the company’s revenue has grown more than 500 percent. It even puts other banks that invest in arctic drilling on blast.

Storytelling 218

Storytelling Trends Ethics Content 218

Hubspot

JUNE 30, 2014

Understanding and differentiating from your competition. Below I’ve curated some brilliant companies that are great at differentiating themselves from their competition. They''re promoting a "greener" lifestyle -- they got rid of plastic bags in 2008. Understanding of your best potential audience(s). How They''re Doing It.

Differentiation 28

Differentiation Brand Identity Branding Transparency 28

Customer Experience Matrix

MARCH 22, 2010

Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”. In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. A meaningful experience that resonates will differentiate your organization from others. Think: What content should you deliver to your audience?

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Ambal's Amusings

DECEMBER 17, 2009

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry). in January 2008.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Convince & Convert

JULY 28, 2010

link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike. link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40