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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). The financial market meltdown in 2008 seemed like the final straw. But the story didn’t turn out that way.

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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

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Why Content Marketing Needs More Snark And How We Use it

Marketing Insider Group

Scary Mommy is a blog started in 2008 by Jill Smokler that gained popularity with its snarky take on parenthood (and jabs at Mommy Bloggers who tried to make it look perfect). Same with banner ads. So in this reference to a NSFW song by Jay-Z, I talk about how banners have 99 problems and a click ain’t one.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace answered in July, 2008 – almost a full year later. Before advanced contextual and retargeting capabilities became the norm, MySpace’s ability to target banner ads based on members’ interests was a huge edge. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. link] Dennis Price RT @jaybaer: "R.I.P. All rights reserved.

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. link] Dennis Price RT @jaybaer: "R.I.P. All rights reserved.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

And ‘give and get’ widgets are more engaging than traditional banner ads, but no more likely to produce an intent to purchase.&#. Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. Content Marketing.