Sprout Social

FEBRUARY 16, 2023

How to make a case for social media investment in a down economy “While most companies are cutting people and budgets, there is still money available for ideas and investments that can prove a return,” explains Dietrich. How could an integrated social media management tool support your customer care efforts?

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Webbiquity

OCTOBER 16, 2018

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Personalization at scale is still challenging, but evolving marketing automation tools are making it (somewhat) easier. But the story didn’t turn out that way.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Digital B2B Marketing

APRIL 20, 2011

At every turn, you offer related content to entice a registration and get someone to opt in to to your drip and nurture program. You have enough traffic, but you need more registrations to fuel your nurture program. The economy was turning sour in 2008 and 2009, it is 2011 now and most economists are talking about growth.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Hubspot

APRIL 30, 2015

In 2008, one of our sales reps came to me with an idea that he believed could revolutionize HubSpot," explained HubSpot CEO, Brian Halligan in an interview with Inc. "At At the time, we sold our software directly to consumers. That would certainly throw a wrench in your budget and bandwidth, wouldn’t it?

Promotion 28

Promotion Impressions Allocation Peer-to-peer 28

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. I'm obsessed with making sure we're creating something valuable with our content marketing programs and not just contributing to the noise.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? Mon, Jun 16, 2008 13:22 EDT. s Rob Austin (Rob chairs Harvards exec ed program for CIOs) and the University of Washingtonâ??s Tue, Jun 17, 2008 6:04 EDT. Customers dont understand how software vendors work. Industry Switch.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100