Zoominfo

OCTOBER 5, 2021

Leadit Marketing This next YouTube channel might be the smallest and newest of the bunch—but don’t count them out! Leadit Marketing specializes in B2B technology and B2B professional services companies. Go take a look at the latest video content from Leadit Marketing!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Savvy

AUGUST 25, 2009

Would like to other professionals weigh-in on this, focusing here on the B2B consequences rather than consumer or personal use. Among the usage models we’ve observed five which seem to be capturing most discussion and experimentation: Push messaging platform, either PR, Adv or Marketing-driven.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 15, 2010

Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. Those two areas are a lot more interesting than the devolution of Social Media into direct marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

The ROI Guy

MARCH 23, 2011

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

Enterprise Management 40

Enterprise Management Peer-to-peer Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 9, 2009

I think its great that you guys have integrated social media into your marketing mix and I suspect youll continue to refine tactics (and performance expectations) as you go forward. Were increasingly using social media for our B2B clients. April 15, 2009 2:17 PM Doug Kessler said. Government is Where It’s.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. by Aha-Soft. The index fell by nearly 778 points or almost 7%.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Convince & Convert

JUNE 24, 2010

Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Yep I see the connection with Social Media. Thanks for the great video. All rights reserved.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Ambal's Amusings

NOVEMBER 19, 2009

Here is an interview about with Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die - Making B2B Marketing Messages More Memorable. We have invited B2B Experts to shed light on the following question: "What can B2B marketers do to make marketing messages more memorable?

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

APRIL 28, 2010

more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. At the same time, word of mouth marketing IS important, and effective. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Further, mobile users actually spend more time on Facebook, not less. All rights reserved.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. All rights reserved.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JULY 14, 2010

Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Webbiquity

SEPTEMBER 10, 2012

New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.” ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla. Lisa Cramer. LisaJCramer. Lisa Larter.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.” ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla. Lisa Cramer. LisaJCramer. Lisa Larter.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

AUGUST 18, 2010

Perhaps we can frame the conversation with clients in this way (as I do with mine): Social media is not the same as direct marketing. But creating an engaging social media presence will ultimately provide the air cover you need for your more direct marketing tactics to be successful. All rights reserved.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

AUGUST 31, 2010

Now They’re Just Sound Bites « Direct Marketing Observations [.] August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. You simply can’t get that from any other channel. Keep up the good stuff. Loved this post. Chris [link] Conversations? You know what’s cool in a [.]

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 10, 2012

The takeaway here is that marketers aren’t ready for this. Very few marketers are optimizing their email content for consumption on iPhones and iPads and mobile devices. Jay : No question, especially if you’re in B2B, where you have smart phone penetration that’s upwards of 80 percent in most cases.

Work Management 114

Work Management Mobile Marketing Marketing Management Mobile Advertising 114

Convince & Convert

SEPTEMBER 23, 2010

Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

WebMarketCentral

DECEMBER 4, 2008

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. State of the Blogosphere 2008 by Technorati Fascinating details about blogging, advertising and income.

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20

Convince & Convert

SEPTEMBER 20, 2010

Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important. Great article!

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159