2008 and B2B - B2B Marketing Zone

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Chris Koch

2008

B2B

Want proof that the C-suite is into social media? Here it is.

Chris Koch

OCTOBER 30, 2009

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media.

Social Media

Social Media Peer-to-peer Enterprise Management Media

Six factors driving B2B social media marketing adoption

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. While I believe that these two threads are accurate, I haven’t seen compelling data to back them up—at least as it relates to B2B. How strong do you think the arguments are? Customer factors.

Social Media

Social Media Social Marketing B2B Marketing Work Management

Chris Koch

Want proof that the C-suite is into social media? Here it is.

Six factors driving B2B social media marketing adoption

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