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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

She is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Mobility 2024 , Top 50 Global Thought Leaders and Influencers on Digital Transformation 2023 and 125 Podcasts from Thinkers360 Thought Leaders You Should Listen To in 2024 to name just a few.

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Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024

Top Rank Marketing

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. AI Insight #1 — Christopher S. Penn Christopher S. ” Christopher S.

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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This pattern is similar to what we saw in the 2008 / 2009 recession. When they did not have that clarity, they froze.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’” Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Vendors that score very closely may have some clear differentiators that are not easily measurable. Slides can be seen below.

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Influence in Marketing: our top 30

Exo B2B

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Fast Company, Forbes, Entrepreneur.com and TechCrunch. There are hundreds of international or USA rankings listed in Google alone.

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Adobe Experience Cloud Blog

Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. A rtful: Since when does B2B have to be boring? Can your content be differentiated? JoePulizzi entertaining. Social Selling.