Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 The table below throws in a reasonable guess for 2008 as well. million for 2009 and "triple that" ($13.5

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Of course, pricing could change under the new ownership.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 21, 2012

These are exciting times in the world of analytical systems. Its core is a data structure that sits somewhere between columnar – now the most common approach for analytical processing – and hierarchical indexes. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Online Marketing Institute

JULY 31, 2009

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

JUNE 24, 2013

They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. The 2008 recession permanently altered how companies think about measurement. A powerful analytics engine. Buyers today are more empowered. The Web provides them with instant information gratification.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Vidyard

MAY 13, 2020

Integrate Google Analytics to track your channel’s performance and pay attention to which videos get the most views, shares, and comments. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. Similar “tricks” will get you far.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158