Marketing Insider Group

DECEMBER 21, 2020

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% The digital marketing landscape looks totally different than it did in 2008 during the last crash. this year as well.

Marketing Budget 346

Marketing Budget Marketing Budget Creation Budget Programs Research 346

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Business leaders believe real-time customer analytics across multiple touchpoints is very important for customer experience.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). This would allow us to stop giving undeserved credit to the last or first campaign or touchpoint logged in the chosen system of record.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. This is up from 16% in 2008. Facebook Insights. Blogging varied by industry type. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. The dominant URL shortener is also the best – in my opinion – at tracking and analytics. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Single Grain

DECEMBER 6, 2019

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. 20 ) Predictive & Augmented Analytics. of digital display ads in the U.S. As Bonnie D.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145