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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Purchase prediction engine: The secret sauce.

eCommerce 114
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Brand Logos: The Good, The Bad, and The Most Questionable Designs

Hubspot

In fact, a 2019 study from the Journal of Marketing Research found that an effectively designed logo can "influence brand evaluations, purchase intentions, and brand performance.". Amazon.com has created such a recognizable brand that, when anyone needs to purchase something, they will often go to Amazon first.

Design 93
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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Launched in 2008, Hulu is the only service that offers access to every major U.S. Some of the popular streaming TV services include Hulu, Netflix, Amazon Prime and YouTube TV. Hulu ads are super effective with higher purchase intent and stronger ad recall. Book My Free Hulu Ads Consultation . What Is Hulu?

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A/B Testing Pricing – Is It Legal And Ethical? Can It Help You Find The Right Pricing Strategy?

Convert

Pricing can convince your reader to make a purchase or scare them off. Second-degree price discrimination: Charging different prices for different quantities like quantity discounts for bulk purchases. An A/B test for an app subscription compared pricing and purchase screen layouts gathered some promising data.

Pricing 52