Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. Or is this just creepy? Social curation at work.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Outgrow

JANUARY 25, 2023

And there’ve been a lot of conversations and a lot of information written over the past year or so that is talking about this, the increased regulations, increased privacy, increased constraints that technology is putting on people who are purchasing data and leaning on that for their marketing. Have you had an experience with this?”

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

Heinz Marketing

FEBRUARY 8, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job. This week’s show is called “ He Predicted Marketing Automation and ABM. What’s Next?!

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. For a niche community, that’s a feat. Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Single Grain

JULY 21, 2020

Back then, computers were enormous (remember the computer room – yes, room – in the movie Hidden Figures ? ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several. The company was officially launched in 2008 at the TechCrunch Disrupt conference.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Hubspot

MARCH 3, 2020

This came shortly before Facebook purchased Instagram , in order to mature the Facebook Stories feature while tapping into Instagram's millennial and Gen Z audiences. It also allows you to launch ads around a handful of objectives , including website traffic or ecommerce purchases. Advertising. Shoppable Posts.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101

Convert

APRIL 18, 2022

Pricing can convince your reader to make a purchase or scare them off. Second-degree price discrimination: Charging different prices for different quantities like quantity discounts for bulk purchases. An A/B test for an app subscription compared pricing and purchase screen layouts gathered some promising data.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52

Single Grain

DECEMBER 6, 2019

You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145