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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook.

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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Top 12 Resources for Start-Ups by Duct Tape Marketing The ever-industrious John Jantsch provides a short but bookmark-worthy "list of resources to help small business owners get started and growing," such as the SBA's Small Business Planner , business resources from StartupNation , and guides to starting a business from AllBusiness.com, Inc.com and (..)

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

domain to enhance your company's web presence. Companies Believe Social Media Can Increase Revenue! by Social Media Today Jacob Morgan reviews a report from the Economist Intelligence Unit which concludes that 80% of companies believe social media can increase company revenue. Take Advantage of.TV

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Looking for ideas on how your company could expand its use of social media? Many people add their company website and/or blog. You'll find examples here that serve as a great inspiration and starting point.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 In 2008, revenues were up to $16.6 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way. United States License.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping.