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How customer-hero stories help you connect better

markempa

Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. So, what do the 13% high achievers have that others don’t? They connect emotionally with their buyers. That’s why interviewed Mike Bosworth.

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. By Lauren Trees on June 13, 2008. By Jim Lee on June 11, 2008. APQC knowledge management km best practices. KM Overview. Case Studies. Search. -->. Comments (0).

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SiriusDecisions Summit 2009 – What we learned at the 2008 Summit, and why we are excited for 2009

Adobe Experience Cloud Blog

.  This year’s topics focus around Lessons Learned , and over 400 attendees will have the opportunity to share their experiences through panel discussions, networking sessions, and workshops.      Last year attendees made big leaps in integrating their sales and marketing teams during the event. 

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Provocation-Based Selling: Loosening the Status-Quo for Sales Success

The ROI Guy

In a recent Harvard Business Review article , one of the most respected names in technology marketing and strategies, Geoffrey Moore discussed how diagnostic and benchmarking sales techniques can be used, particularly during a downturn, to help engage executives, open up new opportunities and unfreeze previously stuck sales processes.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

For sales teams, more advanced versions can be used to empower sales led workshops, helping to make sales more valuable again, and elevate perceptions from product sellers to valued consultants. These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential.

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9 call analytics platforms for marketing teams to consider

Martech

Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Severna Park, Maryland-based CallTrackingMetrics was founded in 2008. Santa Barbara, California-based Invoca was founded in 2008. Product overview. CallTrackingMetrics. Target customers.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. B2B Lead Generation Benchmark Study 2009. in January 2008. Velocity's The B2B Content Marketing Workbook. MarketingSherpa. Sales Lead Expert’s Learning Center.