In addition to consulting, Mac conducts marketing workshops and seminars, writes regularly for leading marketing and business publications, is the publisher of Sales Lead Report, a newsletter with more than 15,000 subscribers, and Sales Lead Insights , his B2B marketing blog. in January 2008. Think quickly. Which marketing slogan or jingle can you hear in your ear?

time and budget, is producing a workshop, a web video series, or an event. Small companies spend about 50-60% on content initiatives (see this 2008 btob custom publishing study ). We've had some excellent feedback around Russell Sparkman's guest post on creating a consistent content plan .  0160; As part of the discussion, Chris Herbert asked how a company should go about budgeting for a custom publishing plan such as this.

Others Velocity's The B2B Content Marketing Workbook MarketingSherpa B2B Lead Generation Benchmark Study 2009 Sales Lead Expert’s Learning Center B2B Marketing Fundamentals Don't Change Keeping a Closer Eye on Content ROI – CMO Council Eccolo Media 2008 B2B Technology Collateral Survey By Joe Pulizzi and Newt Barrett Keeping a Closer Eye on Content ROI – CMO Council Eccolo Media 2008 B2B Technology Collateral Survey ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).