Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

NOVEMBER 16, 2009

Just adding a sign up form in the sidebar of your site or blog stating “Sign up for our monthly e-newsletter for the latest news and handy tips” may be a direct call to action but is it really an irresistible offer or incentive? In other words, motivate them to act on your offer now! An irresistible incentive has to be specific.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. That’s right, in most cases, 8 out of every 10 visitors to your blog have never been there previously.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. Give them something they can act on now. Don’t embargo an announcement for more than a few days.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

MARCH 30, 2011

So, in order to position ourselves as the trusted thought leaders, we need to act like media companies and curate the best content on the planet in our niche. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers. The key is that it needs to be relevant and engaging.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40