acquisition 
Customer Experience Matrix
JULY 16, 2009
Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.
Brandwatch Marketing
OCTOBER 3, 2022
For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. The search functionality allows you to filter influencers by types such as: bloggers, companies, and journalists. Klout is probably the most well known tool on this list.
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Contently
NOVEMBER 18, 2016
Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. There continues to be a fairly healthy [mergers and acquisitions] market in the martech sector. You certainly do see some consolidation.
Hubspot
AUGUST 5, 2014
I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. My first project was building their financial model, but right after that I dove into marketing and built their customer acquisition and lead gen program, started to grow sales, and lower their customer acquisition cost.
Online Marketing Institute
NOVEMBER 28, 2012
Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. White Papers. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. Event Type.
Convince & Convert
SEPTEMBER 7, 2010
Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. (I All rights reserved.
Online Marketing Institute
JULY 31, 2012
Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Mergers and Acquisitions. White Papers. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2009 Eddie and Ozzie Awards Winners.
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